JA Titan

JA Titan

JA Titan is more than just a game. It's a JA experience.

Coupled with the presence of a volunteer in the classroom, students apply their knowledge of business as they compete online in the highly competitive industry of the fictional Holo-Generator.

While simulating "business quarters," students enter decisions on price, production, marketing, capital investment and R&D. The impact of the decisions will lead to the success or failure of each Holo-Generator company.

The in-class portion of this program culminates with a competition. The winning teams from each school are invited to attend and compete against one another in The JA Titans of Industry Business Challenge. The winning teams of the challenge receive various prizes including laptops and saving bonds.

Session One: How Much? How Many?

Students explore how price and production can affect business performance.

Key Learning Objectives:

  1. Explain how product price makes an impact on profits.
  2. Understand how production can affect price, sales and profit.

Session Two: How Much? How Many? The Simulation

Students learn to make decisions about price and production levels using the JA Titan computer simulation.

Key Learning Objectives:

  1. Make informed business price and production decisions.

Session Three: Cutting Edge

Students design a research and development plan for their business. They also examine the impact marketing has on sales and explore marketing strategies.

Key Learning Objectives:

  1. Determine a research and development plan for their business.
  2. Explain how businesses determine their target markets and conduct.
  3. Market research.
  4. Explain how marketing affects sales.

Session Four: Cutting Edge in The Simulation

Students learn to make decisions about research and development and marketing using the JA Titan computer simulation.

Key Learning Objectives:

  1. Make informed research and development and marketing decisions.

Session Five: Make an Investment

Students learn methods to make capital investment decisions, promote new business growth through capital investment, and why businesses choose to make charitable giving decisions.

Key Learning Objectives:

  1. Understand that different businesses use different capital investment strategies.
  2. Make recommendations for capital investment based on set parameters.
  3. Define charitable giving and explain why businesses make decisions to share their resources.

Session Six: Make an Investment The Simulation

Students make decisions about capital investment using the JA Titan computer simulation. Using the online simulation, students also make decisions related to charitable giving.

Key Learning Objectives:

  1. Make business decisions by applying their knowledge to a business simulation.
  2. Use what they have learned about price, production, research and development, marketing, capital investment and charitable giving to make business decisions using the JA Titan computer simulation.

Session Seven: JA Titan of Industry The Competition

Using knowledge gained from previous sessions, students compete as businesses to see which will be crowned the JA Titan of Industry.

Key Learning Objectives:

  1. Understand how business decisions affect business performance.
  2. React appropriately to decisions made by other businesses.

Program Basics

  • Includes a series of eight sessions recommended for high school students.
  • Average time for each session is 45-60 minutes.
  • Materials are packaged in a self-contained kit that includes detailed plans for the volunteer and materials for 32 students.
  • Student businesses compete to become the JA Titan of Industry.
  • Computer simulation and program demonstrates the key topics related to running a business.
  • Session-specific, student-friendly materials included to increase student interaction and emphasize JA's experiential approach to learning.
  • Correlates well to state social studies, English and math standards, as well as the Common Core State Standards in English/Language Arts and mathematics.

JA Titan enhances students:

  • Concepts in business management, capital investment, charitable giving, demographics, fixed costs, four pís of marketing, law of diminishing returns, marketing, marketing research, price, product life cycle, production, research and development, target marketing, variable costs.
  • Skills in analyzing information, critical-thinking, data analysis, decision-making, mathematical skills, planning, reading charts and graphs, research, teamwork, working in groups.

JA Titan includes a program kit containing seven instructional activities and a computer simulation. It is recommended for students in grades 9 through 12.

All JA programs are designed to support the skills and competencies identified by the Partnership for 21st Century Skills. These programs also augment school-based, work-based and connecting activities for communities with school-to-work initiatives.

For more information about this program, read the Program Summary.

For more information about The JA Titan of Industry Business Challenge event, please click here.

To see how this program correlates to California State Education Standards and the Common Core Standardsm, click here.